![]() Other PPC Providers include Bing and Yahoo!. Like I mentioned before, Google Adwords is a PPC Provider. Keyword research is imperative for a successful PPC campaign. PPC Advertising is based on keyword selection. The real-time bidding aspect of PPC also provides immediate feedback to website owners on how effective the advertisement was. The higher the bid, the better the chances of the searcher selecting your content. For example, if a searcher sees your ad, at that moment you have the opportunity to connect with the searcher by bidding on keywords against competitors that are also gunning for that keyword. Advertisers or website owners specify ad placement, but they pay only when their ad is clicked.] Advertisers, or website owners, pay a fee every time their ad is clicked by a searcher. ![]() PPC, or pay per click, is an internet advertising model that is used to direct traffic to websites. Paid search is one of most effective ways to acquire new customers. Whereas SEO relies on organic search tactics to appear at the top of a search engine results page (SERP), PPC Advertising and Google Adwords are types of paid search. ![]() Second, PPC Advertising and Google Adwords are not to be confused with SEO. PPC is the internet advertising model and Google Adwords is a type of PPC Provider. ![]() Whichever way you see it, know that PPC and Google Adwords are actually related to each other. Or you can think of PPC as the main topic, and of Google Adwords as a subtopic of PPC. Google Adwords is a “flavor” of PPC Advertising. Important Distinctionsįirst and foremost, PPC and Google Adwords are not different things. This blog post is dedicated to teaching you all about how PPC Advertising and Google Adwords work, and how they can impact a marketing strategy. What are PPC and Google Adwords? How can they help my business? If you’ve found yourself asking these questions, you’re in luck. ![]()
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